Screenshots of both their old site and the new one we’re building are below – to help highlight how we were able to refresh the site without completely losing the company’s identity.

The new site also integrates the WordPress content management system (CMS) which makes allows the customer flexibility to easily update, add and edit content.

About Constellation Dealership Software
Constellation Dealership Software provides a suite of market leading Software products designed specifically for dealerships. Over 1,500 dealerships across North America rely on one our products to make their dealership more successful.

Constellation Dealership Software is a wholly-owned subsidiary of Constellation Software Inc., the premier international provider of vertical market software, with offices and customers in over 30 countries, generating consolidated revenues in excess of US $600 million. Publicly traded and comprised of over 14,000 customers, CSI has a mission to acquire, manage and build an exceptional and diverse portfolio of companies, selling software products to help customers achieve their goals and objectives.

The site was also build using the WordPress content management system (CMS) which makes changes throughout the website quick and easy.

About Detailz
Serving the Baltimore, MD Metro Area, Detailz is a professional mobile detailing company established in 2004 with a mission to offer the highest quality and most reliable customer service in the mobile detailing industry. Detailz offers all customers a 100% customer service satisfaction guarantee on all detailing packages and is bonded and insured.

The site was also build using the WordPress content management system (CMS) which makes changes throughout the website quick and easy.

About CyberSpa
CyberSpa was founded in 2009 with a focus on developing a technology based solution to address the growing problem of service and performance issues in Microsoft Windows based Personal Computing devices.

The CyberSpa Workbench™ platform system as well as their unique Fresh Start™ software and methodology are the backbone offerings that enable them to deliver unique service through authorized service providers.

About HMS
HMSHost is part of Autogrill S.p.A. – the world’s largest provider of food, beverage and retail services for travelers. Along with the rest of the Autogrill Group, they are recognized industry leaders who create innovative dining and shopping locations at airports and on motorways worldwide. With 34,000 associates and revenues of more than $2.5 billion, they use their experience and global reach to offer travelers an unparalleled blend of local, regional and international brands.

G.1440 developed a CMS for WTP that supported features such attorney and practice profiles as well as a publishing platform for press releases and newsletters. The new site is clean, modern, sharp and provides users with fast access to the information they need, while presented with a professional, friendly experience.

About Whiteford Taylor Preston:
With over 150 attorneys, Whiteford, Taylor & Preston is one of Maryland’s largest law firms. Based in Baltimore, with offices in Towson and Columbia, Maryland; Washington, D.C.; Falls Church, Virginia; and Wilmington, Delaware, they serve clients throughout the nation as well as national companies and law firms seeking representation in the mid-Atlantic area.

About Carefirst

CareFirst, Inc. is the not-for-profit, non-stock, parent company of CareFirst of Maryland, Inc., and Group Hospitalization and Medical Services, Inc., affiliates that do business as CareFirst BlueCross BlueShield. CareFirst, Inc. is governed by a Board of Directors and special statutes regulating its business in Maryland, the District of Columbia and Northern Virginia.

Over at the Tech Blender, we’ve been talking about the impact this has on SEO/Search Engine Optimization (Hint: It’s not much.)  But even though Instant Previews of search results won’t immediately change where you rank in Google searches, this still has wide ramifications for Internet Marketing in Baltimore – and around the world!

The bottom line is that Google Instant Preview makes website design even more important than it was before.

Fast Company is going as far as saying that Google’s previews will shake up website design forever.

The data already shows that Google’s new gimmick increases user satisfaction by as much as 5%!  So, even though users have to take an extra step to see the web designs before clicking – it’s worth it to them.  It also reinforces one of our core philosophies about internet marketing: you can’t focus on SEO, Social Marketing, etc. at the expense of solid web design and holistic internet marketing strategy.

The Medi-CareFirst.com website needed to be 508 Compliant, meaning that the Design Team at G.1440 was challenged to create a site where all aspects are accessible to people with varying disabilities. The Design Team also recognized the need for the site to be aesthetically pleasing and organized.

G.1440’s team overcame these challenges by incorporating a variety of techniques. First, the site enables a text size changer, allowing a user to instantly increase the text size without having to adjust browser settings. Next, a “text only” option was added using default text throughout and providing text equivalents for images and any other multimedia content. This allowed for assistive technologies such as screen readers and Braille displays to function properly within the site.

A third task was to keep content understandable, navigable, and easy to use, and ensured that the site “degraded” gracefully when a visitor used the text size changer and/or text only options. For example, the Design Team used JavaScript instead of Flash in the large ad area. The text in the ad area is not image based, but is default, therefore allowing for an easy read by the screen readers.

G.1440’s Web Design Team also focused on users’ feelings when visiting the site. Often visitors are using Medi-CareFirst.com to get information during times that may be personally stressful. The Design Team decided the overall look and feel should be calming and assuring to the user through use of colors, ease of use, and friendly navigation.

To have a client honored for a website that we designed & built is an exciting day for G.1440! It’s a true statement proving that hard work and creativity really sets our team above the rest.

Stop choosing between marketing channels, and start marketing!

A recent article in DMNews details Red Robin’s latest digital and internet marketing campaign – and they’re not stopping with only one internet marketing channel. The gourmet burger chain recently launched their newest marketing campaign across a complete line-up of the hottest web & digital marketing channels: paid search, e-mail and downloads, display ads, online video and games, free mobile ringtone downloads, and radio and television ads. They’re promoting video ads through Hulu and iVillage, and built an interactive online game, the “Yummm Builder” which imitates a classic 1980’s arcade game.

The chain’s catchy slogan, “Redddd Robin! Yummm…” is incorporated in every ad visually and/or audibly, cementing their brand in consumers’ minds, and reinforcing the connection between the restaurant name become synonymous with satisfaction…“Yummm!”.

One of the things we really like about this campaign is the use of games and ringtones. This isn’t just casting a wide net of messaging or equipping brand evangelists, this is an innovative way to inform consumers through digital entertainment! Red Robin is meeting customers where they are, and directing consumers back to where their interests already lie… Meeting users with all the value their brand has to offer.

So you’re not a national burger chain, and you don’t have an unlimited marketing budget? Join the club! An integrated web marketing strategy can be as simple as an email and a landing page, or a search campaign tied to a free download. Start with intelligent marketing strategy, add the interactive and digital marketing tools that fit your strategy, budget, and audience.

But whatever you do, don’t go looking for a silver bullet… Social Media can’t do it all by itself, and email marketing doesn’t work in a vacuum. When you’re ready to get results with online marketing – you need to take advantage of all of the web’s marketing options.